Brand meaning :meaning,myh and mystique in today's brands/ (Record no. 75166)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00629nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-1-138-83942-7 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | BAT/B |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Batey, Mark. |
| 245 10 - TITLE STATEMENT | |
| Title | Brand meaning :meaning,myh and mystique in today's brands/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | Routledge, |
| Year of publication | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 214 p. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Product management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Reference | Kannur University Central Library | Reference | 08/05/2018 | 3362.76 | 658.827 BAT/B | 67375 | REF |