Your search returned 2 results.

1.
Handbook of marketing scales /

by Bearden, William O | Nettemeyer, Richard G.

Material type: Text Text; Format: print Language: English Publication details: New Delhi: Sage, 1999Availability: Items available for reference: Not for loanCall number: 658.83 BEA/ (1). :

2.
Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research/

by Bearden, William O, Ed | Netemeyer, Richard G, Ed | Kelly L Haws, Ed.

Edition: 3rd ed.;Material type: Text Text Publication details: Los Angeles : SAGE, c2011Availability: Items available for loan: Call number: 658.83 HAN (1).

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