Handbook of marketing scales /

By: Bearden, William OMaterial type: TextTextLanguage: English Publication details: New Delhi: Sage, 1999Description: xiv, 537pISBN: 0-7619-1000-XContained works: Nettemeyer, Richard GSubject(s): Marketing research | Consumer behaviorDDC classification: 658.83
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Item type Current library Call number Status Date due Barcode
REF REF Kannur University Central Library
658.83 BEA/ (Browse shelf (Opens below)) Not for loan 12895

Includes bibliographies and index.

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