Handbook of marketing scales /
Material type: TextLanguage: English Publication details: New Delhi: Sage, 1999Description: xiv, 537pISBN: 0-7619-1000-XContained works: Nettemeyer, Richard GSubject(s): Marketing research | Consumer behaviorDDC classification: 658.83Item type | Current library | Call number | Status | Date due | Barcode |
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REF | Kannur University Central Library | 658.83 BEA/ (Browse shelf (Opens below)) | Not for loan | 12895 |
Includes bibliographies and index.
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