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Customer value investment by Mahajan, Gautam. Material type: Text Publication details: New Delhi, India Thousand Oaks, Calif Response Books Sage Publications 2008Availability: Items available for loan: Call number: 658.812 MAH/C (1).
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Consumer-brand relationships: theory ad practice/ by Fetscherin, Marc, Ed | Fournier, Susan,Ed | Breazeale, Michael,Ed. Material type: Text Publication details: London ; New York : Routledge, 2012Availability: Items available for loan: Call number: 658.8343 CON (1).
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