Dr. Hermann Gundert Central Library catalog › Details for: Four A's of marketing : creating value for customers, companies and society /

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Four A's of marketing : creating value for customers, companies and society /

By: Jagdish N ShethContributor(s): Rajendra SisodiaMaterial type: Text

TextPublication details: New York : Routledge, 2012Description: 209 p. : illISBN: 9780415898355 (pbk. : alk. paper)Subject(s): Relationship marketing | Customer relations | Marketing | 4 A's of marketingDDC classification: 658.8

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Item type	Current library	Call number	Status	Date due	Barcode
BK	Stack	658.8 JAG/F (Browse shelf (Opens below))	Available		67694

Includes bibliographical references and index.

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