Dr. Hermann Gundert Central Library catalog › Results of search for 'ccl=au:"Bearden, William O., "'

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	1.	Handbook of marketing scales / by Bearden, William O \| Nettemeyer, Richard G. Material type: Text; Format: print Language: English Publication details: New Delhi: Sage, 1999Availability: Items available for reference: Not for loanCall number: 658.83 BEA/ (1). : Add to cart (remove)
	2.	Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research/ by Bearden, William O, Ed \| Netemeyer, Richard G, Ed \| Kelly L Haws, Ed. Edition: 3rd ed.;Material type: Text Publication details: Los Angeles : SAGE, c2011Availability: Items available for loan: Call number: 658.83 HAN (1). Place hold Add to cart (remove)