Foundations of advertising theory and practice
Material type:
TextPublication details: Mumbai Himalaya Publishing House 1997Edition: 4th rev.edDescription: xvi, 835pISBN: 81-7493-322-0Subject(s): Management | Advertising ManagementDDC classification: 659.1
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Kannur University Central Library Stack | Stack | 659.1 CHU/F (Browse shelf (Opens below)) | Available | 43322 | |
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BK
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Kannur University Central Library Stack | Stack | 659.1 CHU/F (Browse shelf (Opens below)) | Available | 02623 |
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| 659.1 CHU/A Advertising, sales and promotion management / | 659.1 CHU/A Advertising, sales and promotion management / | 659.1 CHU/F Foundations of advertising theory and practice | 659.1 CHU/F Foundations of advertising theory and practice | 659.1 CLO/A Integrated advertising,promotion and marketing communications | 659.1 HAC/A Advertising and promotion : an integrated marketing communicating approach | 659.1 KRI/A Advertising management |
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