Foundations of advertising theory and practice (Record no. 9289)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00405cam a2200157ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-7493-322-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CHU/F |
| 100 0# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Chunawalla, S.A. |
| 245 10 - TITLE STATEMENT | |
| Title | Foundations of advertising theory and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th rev.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai |
| Name of publisher | Himalaya Publishing House |
| Year of publication | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 835p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Kannur University Central Library | Stack | 23/05/2014 | 440.00 | 659.1 CHU/F | 02623 | BK |
| Stack | Kannur University Central Library | Kannur University Central Library | Stack | 29/09/2016 | 440.00 | 659.1 CHU/F | 43322 | BK |