Marketing planning and strategy
Material type:
TextPublication details: Los Angeles Sage 2021ISBN: 9789354794827Subject(s): marketingDDC classification: 658.8 Summary: In marketing, one of the most practical things one can learn is how to create a sound marketing plan. Marketing Planning and Strategy guides concisely through the marketing planning process from start to finish, drawing on examples from large brands. It features a running case study about a small services business that breaks the marketing plan into easy-to- digestible chunks. A dedicated chapter on marketing strategy concepts will help one understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience. This book will help the reader to develop their marketing decision-making by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.
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Kannur University Central Library Stack | Stack | 658.8 DAW/M (Browse shelf (Opens below)) | Available | 68702 |
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| 658.8 CAS Cases in marketing management | 658.8 CHA Challenges and opportunities in services sector | 658.8 CZI/M Marketing management | 658.8 DAW/M Marketing planning and strategy | 658.8 DIN/M Marketing in the digital age | 658.8 DON/M Merchandise-Buying and management | 658.8 EFF Effective international marketing management |
In marketing, one of the most practical things one can learn is how to create a sound marketing plan. Marketing Planning and Strategy guides concisely through the marketing planning process from start to finish, drawing on examples from large brands. It features a running case study about a small services business that breaks the marketing plan into easy-to- digestible chunks. A dedicated chapter on marketing strategy concepts will help one understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience. This book will help the reader to develop their marketing decision-making by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.
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