Marketing planning and strategy (Record no. 77106)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01076nam a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789354794827 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DAW/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dawes, John |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing planning and strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles |
| Name of publisher | Sage |
| Year of publication | 2021 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In marketing, one of the most practical things one can learn is how to create a sound marketing plan. Marketing Planning and Strategy guides concisely through the marketing planning process from start to finish, drawing on examples from large brands. It features a running case study about a small services business that breaks the marketing plan into easy-to- digestible chunks. A dedicated chapter on marketing strategy concepts will help one understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience. This book will help the reader to develop their marketing decision-making by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Kannur University Central Library | Stack | 12/11/2024 | 595.00 | 658.8 DAW/M | 68702 | BK |