E-business : theory and practice /
Material type:
TextPublication details: Andover: Cengage learning , 2006Description: 283pISBN: 9788131514795Subject(s): E- businessDDC classification: 658.872
Contents:
Exploring the world of e-business Environmental forces affecting planning and practice Ethical legal and social concerns Developing e-business models Strategic planning: a multi-level organizational approach Researching and analyzing oppertunities for growth Understanding online communication and behaviour Creating the marketing mix Organizational and managerial issues Financial planning and working with investors Implementation and control of the e-business plan U-Swap.com : a comprehensive case study
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
BK
|
Stack | 658.872 CAN/E (Browse shelf (Opens below)) | Available | 67991 |
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Exploring the world of e-business Environmental forces affecting planning and practice Ethical legal and social concerns Developing e-business models Strategic planning: a multi-level organizational approach Researching and analyzing oppertunities for growth Understanding online communication and behaviour Creating the marketing mix Organizational and managerial issues Financial planning and working with investors Implementation and control of the e-business plan U-Swap.com : a comprehensive case study
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