Canzer, Brahm .
E-business : theory and practice / - Andover: Cengage learning , 2006. - 283p.;
Exploring the world of e-business Environmental forces affecting planning and practice Ethical legal and social concerns Developing e-business models Strategic planning: a multi-level organizational approach Researching and analyzing oppertunities for growth Understanding online communication and behaviour Creating the marketing mix Organizational and managerial issues Financial planning and working with investors Implementation and control of the e-business plan U-Swap.com : a comprehensive case study
9788131514795
E- business
658.872 / CAN/E
E-business : theory and practice / - Andover: Cengage learning , 2006. - 283p.;
Exploring the world of e-business Environmental forces affecting planning and practice Ethical legal and social concerns Developing e-business models Strategic planning: a multi-level organizational approach Researching and analyzing oppertunities for growth Understanding online communication and behaviour Creating the marketing mix Organizational and managerial issues Financial planning and working with investors Implementation and control of the e-business plan U-Swap.com : a comprehensive case study
9788131514795
E- business
658.872 / CAN/E