Dr. Hermann Gundert Central Library catalog

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Aaker, David A.

Aaker on branding :20 principles that drive success/ - Los Angeles: Sage, 2015. - xiv, 235 p. ;

ISBN: 9789351503903

Subjects--Topical Terms:
Brand name products
Branding (Marketing)

Dewey Class. No.: 658.827 / AAK/A

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