'Ad'apting to markets :repackaging commercials in Indian languages/

By: Sunitha Srinivas, CMaterial type: TextTextPublication details: Los Angeles: Sage, 2015Description: 215 pISBN: 9789351502401 (hardback : alk. paper)Subject(s): Advertising | Advertising | Psycholinguistics | Sales promotionDDC classification: 659.10954
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