Consumer behaviour /

By: Schiffman, Leon GContributor(s): Wisenblit,Joseph | Ramesh Kumar,SMaterial type: TextTextPublication details: New York : Pearson Financial Times/Prentice Hall, 2016Edition: 2nd edDescription: 508pISBN: 978-93-325-5509-9Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342
Contents:
An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
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Stack 		658.8342 SCH/C (Browse shelf (Opens below)) Available 67245
BK BK
Stack 		658.8342 SCH/C (Browse shelf (Opens below)) Available 67246

An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.

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