Schiffman, Leon G.
Consumer behaviour / - 2nd ed.; - New York : Pearson Financial Times/Prentice Hall, 2016. - 508p.;
An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
978-93-325-5509-9
Consumer behavior
Motivation research (Marketing)
658.8342 / SCH/C
Consumer behaviour / - 2nd ed.; - New York : Pearson Financial Times/Prentice Hall, 2016. - 508p.;
An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
978-93-325-5509-9
Consumer behavior
Motivation research (Marketing)
658.8342 / SCH/C