Marketing strategy :a decision-focused approach/

By: Walker, Orville CContributor(s): Mullins, John WMaterial type: TextTextPublication details: New York : McGraw-Hill, c2011Edition: 7th edDescription: xv, 352 p. : illISBN: 9780073381152 (alk. paper); 0073381152 (alk. paper)Subject(s): MarketingDDC classification: 658.802
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658.802 WAL/M (Browse shelf (Opens below)) Available 67231

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