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Services marketing: integrating customer focus across the firm/

Contributor(s): Zeithaml, Valarie A | Bitner,Mary Jo | Zeithaml,Valarie A | Gremler,Dwayne D | Ajay PanditMaterial type: Text

TextPublication details: Chennai: McGraw Hill, 2013Edition: 6th edDescription: 711pISBN: 9781259026812Subject(s): Services marketingDDC classification: 658.8

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Item type	Current library	Call number	Status	Date due	Barcode
BK	Kannur University Central Library	658.8 SER (Browse shelf (Opens below))	Available		67168
BK		658.8 SER (Browse shelf (Opens below))	Available		67169

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Previous	658.8 SAN/M Marketing management: concepts and cases	658.8 SER Services Marketing	658.8 SER Services marketing: integrating customer focus across the firm/	658.8 SER Services marketing: integrating customer focus across the firm/	658.8 SER Services marketing : integrating customer focus across the firm /	658.8 SHA/ Service marketing: concepts, practices & cases from Indian environment /	658.8 SHE/M Modern marketing	Next

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