Services marketing: integrating customer focus across the firm/ (Record no. 74959)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00508nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259026812 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SER |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing: integrating customer focus across the firm/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai: |
| Name of publisher | McGraw Hill, |
| Year of publication | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 711p.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Services marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner,Mary Jo. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml,Valarie A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gremler,Dwayne D. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ajay Pandit. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | 07/04/2018 | 775.00 | 658.8 SER | 67169 | BK | |
| Kannur University Central Library | Kannur University Central Library | 07/04/2018 | 775.00 | 658.8 SER | 67168 | BK |