What is in a name?: advertising and the concept of brands /
Material type: TextPublication details: New Delhi : Prentice Hall , 2000Edition: 2nd edDescription: 308pISBN: 81-203-2447-1Subject(s): Brand managementDDC classification: 658.827Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
BK | 658.827 JON/W (Browse shelf (Opens below)) | Available | 62825 |
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