Essential guide to brand management

Contributor(s): Cinnamon, Robert | Helweg-Larsen, Brian | McDonald, Malcom | Haig, Matt | Cheverton, Peter | Cheverton, PeterMaterial type: TextTextPublication details: New Delhi : Crest publishing house , 2005ISBN: 5722771205426Subject(s): Brand management | ManagementDDC classification: 658
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5 vol
Management library

vol 1: Essential guide to financial management
vol 2: Essential guide to marketing planning
vol 3: Essential guide to online business
vol 4: Essential guide to brand management
vol 5: Essential guide to key account selection

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