Essential guide to brand management (Record no. 70559)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00777cam a2200205ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 5722771205426 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 245 10 - TITLE STATEMENT | |
| Title | Essential guide to brand management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Crest publishing house , |
| Year of publication | 2005. |
| 500 ## - GENERAL NOTE | |
| General note | 5 vol<br/> Management library<br/><br/>vol 1: Essential guide to financial management<br/>vol 2: Essential guide to marketing planning<br/>vol 3: Essential guide to online business<br/>vol 4: Essential guide to brand management<br/>vol 5: Essential guide to key account selection<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cinnamon, Robert |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Helweg-Larsen, Brian |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcom |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haig, Matt |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cheverton, Peter |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cheverton, Peter |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
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| Home library | Date acquired | Serial Enumeration / chronology | Full call number | Accession Number | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|
| Kannur University Central Library | 05/07/2015 | vol.1 | 658 CIN/M.1 | 62767 | BK | |
| Kannur University Central Library | 09/01/2024 | vol.2 | 658 McD/M.2 | 62768 | BK | |
| Kannur University Central Library | 09/01/2024 | vol.3 | 658 HAI/M.3 | 62769 | BK | |
| Kannur University Central Library | 09/01/2024 | vol.4 | 658 CHE/M.4 | 62770 | BK | |
| Kannur University Central Library | 09/01/2024 | vol.5 | 658 CHE/M.5 | 62771 | BK | 5995.00 |