Why CRM doesn`t work : how to win by letting customers manage the relationship /

By: Newell, FrederickMaterial type: TextTextPublication details: London : Kogan Page , 2004Description: 263pISBN: 0-7494-4241-7Subject(s): Customer relationsDDC classification: 658.812
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658.812 NEW/W (Browse shelf (Opens below)) Available 62749

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