Newell, Frederick .
Why CRM doesn`t work : how to win by letting customers manage the relationship / - London : Kogan Page , 2004. - 263p ;
0-7494-4241-7
Customer relations
658.812 / NEW/W
Why CRM doesn`t work : how to win by letting customers manage the relationship / - London : Kogan Page , 2004. - 263p ;
0-7494-4241-7
Customer relations
658.812 / NEW/W