Dr. Hermann Gundert Central Library catalog › Details for: Services marketing: integrating customer focus across the firm /

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Services marketing: integrating customer focus across the firm /

By: Zeithaml, Valarie AContributor(s): Bitner,Mary JoMaterial type: Text

TextPublication details: New Delhi : Tata Mc Graw Hill , 1998Edition: 3rd edDescription: 668pISBN: 0-07-053042-4Subject(s): Marketing managementDDC classification: 658.8

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