Services marketing : integrating customer focus across the firm

By: Zeithaml, Valarie AContributor(s): Bitner, Mary JoMaterial type: TextTextPublication details: New Delhi : irwin mcGraw-Hill , 2000Edition: 2nd edDescription: 620pISBN: 0072312211Subject(s): Services marketingDDC classification: 658.8
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Stack 658.8 ZEI/S (Browse shelf (Opens below)) Available 60674

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