Winning the mandate : the Indian experience
Material type: TextPublication details: New Delhi Sage 2016Description: xxxiii, 215pISBN: 9789351507444Subject(s): Political campaigns | India | India- Parliament- Lok Sabha | Bharatiya Janata Party-BJP | ElectionsDDC classification: 324.954 Summary: This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos. On 16th May 2014, India witnessed the result of an intense political campaign. Those who were vanquished felt that this was due to the success of a marketing blitzkrieg, which actually pollutes a democracy. Again, for those who supported the eventual winner—the Narendra Modi-led BJP—it was a great victory. Viewed either way, India’s national election for the 16th Lok Sabha in 2014 will remain a landmark in the annals of political campaigns. The work is thus a study of campaign strategies, how they are framed, the role of local actors and to what extent individuals rule over ideologies and vice versa. An important contribution to the study of India’s 2014 General Elections.Item type | Current library | Call number | Status | Date due | Barcode |
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BK | Stack | 324.954 BID (Browse shelf (Opens below)) | Available | 53353 |
Browsing Kannur University Central Library shelves, Shelving location: Stack Close shelf browser (Hides shelf browser)
324.73 MCN/I Introduction to political communication | 324.730954 BHE/M Modern media, elections and democracy | 324.780954 COS Costs of democracy :political finance in India | 324.954 BID Winning the mandate : the Indian experience | 324.954 BID/E Electoral dynamism of Indian politics deciphering the enigma | 324.954 GRE The great march of democracy : seven decades of India's elections | 324.954 HIN/H Hundred things to know and debate before you vote |
This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.
On 16th May 2014, India witnessed the result of an intense political campaign. Those who were vanquished felt that this was due to the success of a marketing blitzkrieg, which actually pollutes a democracy. Again, for those who supported the eventual winner—the Narendra Modi-led BJP—it was a great victory.
Viewed either way, India’s national election for the 16th Lok Sabha in 2014 will remain a landmark in the annals of political campaigns. The work is thus a study of campaign strategies, how they are framed, the role of local actors and to what extent individuals rule over ideologies and vice versa.
An important contribution to the study of India’s 2014 General Elections.
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