Winning the mandate : the Indian experience (Record no. 62521)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01413cam a22002298i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789351507444 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 324.954 |
| Item number | BID |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bidyut Chakrabarty |
| 245 10 - TITLE STATEMENT | |
| Title | Winning the mandate : the Indian experience |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Sage |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxiii, 215p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.<br/>On 16th May 2014, India witnessed the result of an intense political campaign. Those who were vanquished felt that this was due to the success of a marketing blitzkrieg, which actually pollutes a democracy. Again, for those who supported the eventual winner—the Narendra Modi-led BJP—it was a great victory.<br/><br/>Viewed either way, India’s national election for the 16th Lok Sabha in 2014 will remain a landmark in the annals of political campaigns. The work is thus a study of campaign strategies, how they are framed, the role of local actors and to what extent individuals rule over ideologies and vice versa.<br/><br/>An important contribution to the study of India’s 2014 General Elections. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Political campaigns |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | India |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | India- Parliament- Lok Sabha |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Bharatiya Janata Party-BJP |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Elections |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sugato Hazra |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 001 - CONTROL NUMBER | |
| control field | 18907926 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2015041717 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 18/09/2021 | 750.00 | 324.954 BID | 53353 | BK |