Communicating India's soft power: Buddha to Bollywood
Material type: TextPublication details: New Delhi Sage 2016Description: 233 pISBN: 9789351508168 (PB)Subject(s): Communication and culture | International relations and culture | Communication, International | Mass media policy | National characteristics, East Indian. Politics and governmentDDC classification: 302.230954 Summary: In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.Item type | Current library | Call number | Status | Date due | Barcode |
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BK | Stack | 302.230954 DAY/C (Browse shelf (Opens below)) | Available | 54214 |
Browsing Kannur University Central Library shelves, Shelving location: Stack Close shelf browser (Hides shelf browser)
302.230954 CAA CAA, Corona fake news and ethics | 302.230954 CUL Culture, communication and India's development | 302.230954 DAS/M Media, gender and popular culture in India: Tracking change and continuity | 302.230954 DAY/C Communicating India's soft power: Buddha to Bollywood | 302.230954 ENV Environment and health communication | 302.230954 FAR/G The game of votes : visual media politics and elections in the digital era | 302.230954 KOH/I Indian media business |
Originally published: New York, NY : Palgrave Macmillan, 2013.
In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.
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