Daya Kishan Thussu
Communicating India's soft power: Buddha to Bollywood - New Delhi Sage 2016 - 233 p.
Originally published: New York, NY : Palgrave Macmillan, 2013.
In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.
9789351508168 (PB)
2016001969
Communication and culture
International relations and culture
Communication, International.
Mass media policy
National characteristics, East Indian.
Politics and government
302.230954 / DAY/C
Communicating India's soft power: Buddha to Bollywood - New Delhi Sage 2016 - 233 p.
Originally published: New York, NY : Palgrave Macmillan, 2013.
In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.
9789351508168 (PB)
2016001969
Communication and culture
International relations and culture
Communication, International.
Mass media policy
National characteristics, East Indian.
Politics and government
302.230954 / DAY/C