Mindf*ck : inside Cambridge Analytica's plot to break the world
Material type: TextPublication details: London Profile books 2019Description: 269pISBN: 978178165068Subject(s): Political corruption World politics Information warfare Political campaigns--Corrupt practices Presidents--Election-United states Whistle blowing Social mediaDDC classification: 355.3434 Summary: What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw? In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real. The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing. He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.Item type | Current library | Call number | Status | Date due | Barcode |
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BK | Stack | 355.3434 WYL/M (Browse shelf (Opens below)) | Available | 52081 |
Browsing Kannur University Central Library shelves, Shelving location: Stack Close shelf browser (Hides shelf browser)
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355.129 6 FOR/P Politics of prisoner abuse : the United States and enemy prisoners after 9/11 | 355.332095409034 CRE/S Swords trembling in their scabbards : the changing status of Indian officers in the Indian Army, 1757-1947 | 355.343 HAR/W @WAR : the rise of cyber warfare | 355.3434 WYL/M Mindf*ck : inside Cambridge Analytica's plot to break the world | 355.4754 RAG/S Siachen : conflict without end | 355.507105479 TRI/F Forging warriors: a history of the national defence academy | 355.62120954 OZA/B Bofors, the ambassador's evidence |
What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw?
In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real.
The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.
He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.
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