Mindf*ck : inside Cambridge Analytica's plot to break the world (Record no. 60597)

000 -LEADER
fixed length control field 01570nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978178165068
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 355.3434
Item number WYL/M
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Wylie, Christopher
245 ## - TITLE STATEMENT
Title Mindf*ck : inside Cambridge Analytica's plot to break the world
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London
Name of publisher Profile books
Year of publication 2019
300 ## - PHYSICAL DESCRIPTION
Number of Pages 269p.
520 ## - SUMMARY, ETC.
Summary, etc What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw?<br/><br/>In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real.<br/><br/>The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.<br/><br/>He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Political corruption
-- World politics
-- Information warfare
-- Political campaigns--Corrupt practices
-- Presidents--Election-United states
-- Whistle blowing
-- Social media
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BK
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
Damaged status
Holdings
Home library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Koha item type
Kannur University Central Library Stack 20/01/2021 599.00 355.3434 WYL/M 52081 BK

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