Managing sport organizations
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Item type | Current library | Call number | Status | Date due | Barcode |
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Stack | 796.069 HER/M (Browse shelf (Opens below)) | Available | 50990 |
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796.043 NAT/C Campus recreation :essentials for the professional | 796.0456 DEV Developmental/ adapted physical education: making ability count | 796.068 CON/B Business of sports : a primer for journalists | 796.069 HER/M Managing sport organizations | 796.069 LUS/A Applied sport management skills / | 796.069 SKI/R Research methods for sport management / | 796.069 SPO Sport management: principles and applications |
Dr. Rubén Acosta has built the International Volleyball Federation from a $100,000 operation to a $200,000,000 organization through his great understanding of sport marketing and management. In his book, Managing Sport Organizations, Dr. Acosta conveys his marketing and management insights and expertise. As a result, you will be able to build a successful sport program on the local, national, or international level.
Dr. Acosta offers straightforward advice to improve communication objectives, public relations goals, and promotion efforts—areas that many organizations fail to execute properly. The author goes into detail to show you how to market and promote a sport or event to the media and to train personnel and recruit members to aid in promotion. He also gives specific promotional strategies, such as having athletes promote the sport in their own community or country.
In addition, Dr. Acosta provides you with the skills needed to set and meet short-and long-term goals for your sport organization. The book is designed so that you will be able to build a sport organization from the ground up or improve on an existing organization.
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