Managing sport organizations (Record no. 59993)

000 -LEADER
fixed length control field 01613cam a22001574a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0736038264
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 796.069
Item number HER/M
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Acosta Hernández, Rubén
240 10 - UNIFORM TITLE
Uniform title Dirección, gestión y administración de las organizaciones deportivas.
245 10 - TITLE STATEMENT
Title Managing sport organizations
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Champaign, IL
Name of publisher Human Kinetics
Year of publication 2002.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xii, 299 p.
Other physical details ill. ;
520 ## - SUMMARY, ETC.
Summary, etc Dr. Rubén Acosta has built the International Volleyball Federation from a $100,000 operation to a $200,000,000 organization through his great understanding of sport marketing and management. In his book, Managing Sport Organizations, Dr. Acosta conveys his marketing and management insights and expertise. As a result, you will be able to build a successful sport program on the local, national, or international level.<br/><br/>Dr. Acosta offers straightforward advice to improve communication objectives, public relations goals, and promotion efforts—areas that many organizations fail to execute properly. The author goes into detail to show you how to market and promote a sport or event to the media and to train personnel and recruit members to aid in promotion. He also gives specific promotional strategies, such as having athletes promote the sport in their own community or country.<br/><br/>In addition, Dr. Acosta provides you with the skills needed to set and meet short-and long-term goals for your sport organization. The book is designed so that you will be able to build a sport organization from the ground up or improve on an existing organization.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Sports administration.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BK
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
Damaged status
Holdings
Home library Shelving location Date acquired Full call number Accession Number Koha item type
Kannur University Central Library Stack 24/11/2020 796.069 HER/M 50990 BK

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