Mass media research : an introduction
Material type:
TextSeries: Wadsworth series in mass communication and journalismPublication details: Andover cengage 2019Edition: 10Description: xiii, 481 p. illustrationsSubject(s): Mass mediaDDC classification: 302.23072 Summary: Reflecting the latest developments from the field, MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, delivers a comprehensive overview of mass communication research and a thorough exploration of each major approachincluding qualitative research, content analysis, survey research, longitudinal research and experimental research. The text continues with an expansive section on data analysis and concludes with cutting-edge coverage on applying research methods to the primary areas of interest, including print, electronic media, advertising and public relations. Completely up to date, the Tenth Edition fully integrates social media coverage, ethics and the impact of emerging technology on mass media research. It also provides expanded coverage of online research, the impact of tablets on readership, new advertising channels, social media message analytics and much more.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Stack | 302.23072 WIM/M (Browse shelf (Opens below)) | Available | 50554 |
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| 302.2303 ENC.4 Encyclopedia of international media and communications | 302.23072 CRA The craft of criticism : critical media studies in practice | 302.23072 VED/R Research methods in mass communication | 302.23072 WIM/M Mass media research : an introduction | 302.230721 ROS/A Applied mass communication theory : a guide for media practitioners | 302.230727 MAN/M Media metrics :an introduction to quantitative research in mass communication | 302.230820954 RAS/M Media and empowerment of women |
Reflecting the latest developments from the field, MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, delivers a comprehensive overview of mass communication research and a thorough exploration of each major approachincluding qualitative research, content analysis, survey research, longitudinal research and experimental research. The text continues with an expansive section on data analysis and concludes with cutting-edge coverage on applying research methods to the primary areas of interest, including print, electronic media, advertising and public relations. Completely up to date, the Tenth Edition fully integrates social media coverage, ethics and the impact of emerging technology on mass media research. It also provides expanded coverage of online research, the impact of tablets on readership, new advertising channels, social media message analytics and much more.
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