Mass media research : an introduction (Record no. 59452)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01320nam a2200169 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23072 |
| Item number | WIM/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wimmer, Roger D. |
| 245 10 - TITLE STATEMENT | |
| Title | Mass media research : an introduction |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Andover |
| Name of publisher | cengage |
| Year of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii, 481 p. |
| Other physical details | illustrations ; |
| 490 0# - SERIES STATEMENT | |
| Series statement | Wadsworth series in mass communication and journalism |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Reflecting the latest developments from the field, MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, delivers a comprehensive overview of mass communication research and a thorough exploration of each major approachincluding qualitative research, content analysis, survey research, longitudinal research and experimental research. The text continues with an expansive section on data analysis and concludes with cutting-edge coverage on applying research methods to the primary areas of interest, including print, electronic media, advertising and public relations. Completely up to date, the Tenth Edition fully integrates social media coverage, ethics and the impact of emerging technology on mass media research. It also provides expanded coverage of online research, the impact of tablets on readership, new advertising channels, social media message analytics and much more. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dominick, Joseph R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 17/09/2020 | 302.23072 WIM/M | 50554 | BK |