Geomarketing : methods and strategies in spatial marketing
Material type:
TextSeries: Geographical information systems seriesPublication details: Newport Beach, CA : ISTE USA, 2006Edition: 1Description: 327p. ill., mapsISBN: 9781905209071Subject(s): Target marketing | Consumer behaviorDDC classification: 658.804 Summary: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles
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Stack | 658.804 GEO (Browse shelf (Opens below)) | Available | 50458 |
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| 658.802 ONS on strategic marketing | 658.802 PRI Principles of strategic communication | 658.8028568 STU/V Virtual reality marketing : using VR to grow a brand and create impact | 658.804 GEO Geomarketing : methods and strategies in spatial marketing | 658.810 2 VEN/M Managing your sales force : | 658.81 BIR/S Sales promotion management | 658.81 CAS Case studies in sales & distribution management |
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles
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