Geomarketing : methods and strategies in spatial marketing
- 1
- Newport Beach, CA : ISTE USA, 2006.
- 327p. ill., maps ;
- Geographical information systems series .
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles
9781905209071
Target marketing.
Consumer behavior.
658.804 / GEO
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles
9781905209071
Target marketing.
Consumer behavior.
658.804 / GEO