Advertising, sales promotion and CRM /
Material type: TextPublication details: Meerut : Pragati , 2009Edition: 3rdDescription: 109pISBN: 978-81-8398-764-6Subject(s): Advertising classification | Social &Ethical aspect of advertising | Planning process | Psychological principles and influences | Customer relatioship managementDDC classification: 659.1No physical items for this record
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