Advertising, sales promotion and CRM / (Record no. 48374)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00551cam a2200193ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-8398-764-6 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | AGA-A |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Agarwal, P K . |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising, sales promotion and CRM / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Meerut : |
| Name of publisher, distributor, etc. | Pragati , |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 109p. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising classification |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social &Ethical aspect of advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Planning process |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Psychological principles and influences |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relatioship management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
No items available.