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Strategic brand management : creating and sustaining brand equity long term

By: Kapferer, Jean-NoelMaterial type: Text

TextPublication details: New Delhi Kogan Page India 2009Edition: 2ndDescription: 443pISBN: 9788175541092Subject(s): Brand management | ManagementDDC classification: 658.401 2

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
BK	Kannur University Central Library Stack	Stack	658.401 2 KAP/S (Browse shelf (Opens below))	Available		35550

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