Dr. Hermann Gundert Central Library catalog

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Kapferer, Jean-Noel

Strategic brand management : creating and sustaining brand equity long term - 2nd - New Delhi Kogan Page India 2009 - 443p.

ISBN: 9788175541092

Subjects--Topical Terms:
Brand management
Management

Dewey Class. No.: 658.401 2 / KAP/S

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