Dr. Hermann Gundert Central Library catalog › Details for: Twenty four brand mantras; finding a place in the minds and hearts of consumers

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Twenty four brand mantras; finding a place in the minds and hearts of consumers

By: Kapoor, JagdeepMaterial type: Text

TextPublication details: New Delhi Response 2001Edition: 2ndDescription: 103pISBN: 9788178299433Subject(s): Marketing ManagementDDC classification: 658.827

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
BK	Kannur University Central Library Stack	Stack	658.827 KAP/T (Browse shelf (Opens below))	Available		32979

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Previous	658.827 KAM/B Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning	658.827 KAP/N New strategic brand management: creating and sustaining brand equity long term	658.827 KAP/N 9 brand shaastras :nine successful brand successful brand strategies to build	658.827 KAP/T Twenty four brand mantras; finding a place in the minds and hearts of consumers	658.827 KEL/S Strategic brand management	658.827 KOM/A Applying the branding iron	658.827 KOR/B Brand society :How brands trasform management and lifestyle	Next

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