Modern Marketing Management: Principles and Techniques /

By: Jain,, J.NMaterial type: TextTextLanguage: English Publication details: New Delhi: Regal, 2007Edition: 1Description: 554ISBN: 81-904202-5-9Contained works: Singh,, P.PSubject(s): Marketing- Management | Consumer behaviour | Pricing policy | Retailing- Wholesaling | Consumerism | Advertising- Public relation-sales promotion | Online marketingDDC classification: 658.8
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