Jain,, J.N

Modern Marketing Management: Principles and Techniques / - 1 - New Delhi: Regal, 2007. - 554. - 2007.

81-904202-5-9


Marketing- Management
Consumer behaviour
Pricing policy
Retailing- Wholesaling
Consumerism
Advertising- Public relation-sales promotion
Online marketing

658.8 / JAI/M

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