Jain,, J.N
Modern Marketing Management: Principles and Techniques / - 1 - New Delhi: Regal, 2007. - 554. - 2007.
81-904202-5-9
Marketing- Management
Consumer behaviour
Pricing policy
Retailing- Wholesaling
Consumerism
Advertising- Public relation-sales promotion
Online marketing
658.8 / JAI/M
Modern Marketing Management: Principles and Techniques / - 1 - New Delhi: Regal, 2007. - 554. - 2007.
81-904202-5-9
Marketing- Management
Consumer behaviour
Pricing policy
Retailing- Wholesaling
Consumerism
Advertising- Public relation-sales promotion
Online marketing
658.8 / JAI/M