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Modern advertising management: principles and techniques /

By: J.N.JainMaterial type: Text

TextLanguage: English Publication details: New Delhi: Regal, 2007Description: 425pContained works: P.P.SinghSubject(s): Management | Advertising management | Categories of advertising | Advertising budgeting | Sales promotionDDC classification: 659.1

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Item type	Current library	Call number	Status	Date due	Barcode
BK	Kannur University Central Library	659.1 JNJ/ (Browse shelf (Opens below))	Available		25907
BK	Kannur University Central Library	659.1 JNJ/ (Browse shelf (Opens below))	Available		27527

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Previous	659.1 HOW How to use advertising to build strong brands	659.1 INT International advertising	659.1 JNJ/ Modern advertising management: principles and techniques /	659.1 JNJ/ Modern advertising management: principles and techniques /	659.1 JOH/ Advertising basics: a resource guide for beginners /	659.1 JOH/ Advertising basics: a resource guide for beginners /	659.1 JOH/ Imaging in Advertising: Verbal and visual codes of commerce /	Next

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