Dr. Hermann Gundert Central Library catalog

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J.N.Jain,

Modern advertising management: principles and techniques / - New Delhi: Regal, 2007. - 425p.. - 2007.

Subjects--Topical Terms:
Management
Advertising management
Categories of advertising
Advertising budgeting
Sales promotion

Dewey Class. No.: 659.1 / JNJ/M

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