Marketing management: text and cases /
Material type:
TextPublication details: New Delhi: Excel Books, 2008Description: 757pContained works: Tapan K.PandaSubject(s): Marketing management | ManagementDDC classification: 658.8
| Item type | Current library | Call number | Status | Date due | Barcode |
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Kannur University Central Library | 658.8 PAN/ (Browse shelf (Opens below)) | Available | 25819 |
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| 658.8 PAL/ Principles of Marketing / | 658.8 PAN/ Marketing in the new era / | 658.8 PAN/ Beyond consumer marketing: sectoral marketing and emerging trends / | 658.8 PAN/ Marketing management: text and cases / | 658.8 PAN/A Advertising and consumer behaviour | 658.8 PER/ Basic marketing: a global-managerial approach / | 658.8 PER/B Basic marketing: global managerial approach / |
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