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Marketing management: concepts and cases

By: Sanjib DuttaMaterial type: Text

TextPublication details: Hyderabad The ICFAI University Press 2003Description: 200pISBN: 81-7881-159-6Subject(s): Marketing | ManagementDDC classification: 658.8

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Item type	Current library	Call number	Status	Date due	Barcode
BK	Kannur University Central Library	658.8 SAN/M (Browse shelf (Opens below))	Available		18510

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Previous	658.8 RAM/M Marketing management /	658.8 RET Rethinking marketing	658.8 RUS/ Complete guide to quick and easy marketing that works /	658.8 SAN/M Marketing management: concepts and cases	658.8 SER Services Marketing	658.8 SER Services marketing: integrating customer focus across the firm/	658.8 SHA/ Service marketing: concepts, practices & cases from Indian environment /	Next

Includes index.

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