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Marketing insights from A to Z: 80 concepts every manager needs to know /

By: Kotler, PhilipMaterial type: Text

TextPublication details: NewDelhi: Wiley-dreamtech, 2006Description: 206pISBN: 81-265-0857-4Subject(s): Marketing management | ManagementDDC classification: 658.8

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Item type	Current library	Call number	Status	Date due	Barcode
BK	Kannur University Central Library	658.8 KOT/ (Browse shelf (Opens below))	Available		16946

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Previous	658.8 KEE/G Global marketing management	658.8 KEL Kellogg on integrated marketing: The Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the communications at the Medill School of Journalism	658.8 KOL/U Upkar's marketing knowledge	658.8 KOT/ Marketing insights from A to Z: 80 concepts every manager needs to know /	658.8 KOT Principles of marketing	658.8 KOT/ M Marketing management	658.8 KOT/M Marketing management/	Next

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